I created this identity system for a vegan cafe called coffee & plants. What makes coffee & plants unique is that all of their drinks are plant-based and they are LA's first 100% plant based coffee shop. For every 100 cups of coffee sold, they donate one tree in partnership with the National Forest Foundation. Through the negative space in the ampersand, I wanted to highlight the plant in a clean and simple way. The green and pink color combination gives this branding a modern yet fresh vibe.
(packaging work in progress)
